Nike is undoubtedly will be the great American dream

NIKE this name, in western eyes is very lucky, and easy to read, very easy to call loud. Nike trademark symbol of the Greek goddess of victory, representing the wings feathers speed, but also represent the dynamic and gently. Nike's Nike trademark, design is a little hooks, modelling concise powerful, nasty like lightning, a see let people think of use Nike sports goods produced after the speed and power. For the first time with "Nike" named sports shoes, sole have square to enhance the stability of convex, shoe body on both sides of a sword of curved shape, the wings of the goddess hook symbol.

In an image of the world, all of the Nike is one of the world's most  known one of the marks. To understand the success of Nike and enterprise culture, the logo for the understanding is indispensable, because it is so that Nike brand becomes ubiquitous of a commercial signs. Because it is too well-known, in Nike advertisement in that only see the Nike symbol, and didn't see the name of male company, because they have fully grasp, people see this symbol that know this is Nike, shall not be required to appear a word. It became a cultural icon, a Nike used to enhance the brand value, awareness, and status of the ICONS. Not a sports supplies company brand house like it then known.

Nike using a type of language to stimulate the inspirational consumers. No matter who you are, your hair or skin color is what, you encounter the physical or social life of the limits to what, Nike persuade consumers, you can do it. It tells people to cheer up, step up the life the steering wheel, and take action. In "just to do" behind the AD copy, is a very American ideology; However, with the advance of globalization, originally is the ideology of thing, a total of around the world with longing to can have a fair arena, can let people not only in the movement, but life in each layer of the face DuanChang against. This can be traced back to the early frontier spirit, and their desire for success. Nike is undoubtedly will be the great American dream, and advocate the global marketing work ethic; Nike tell its consumers, if you make up your mind, unremitting struggle, you will surpass others, conquer all things.